BlackBox Interactive
Noob
Contact: Brooke Thomas, BlackBox Interactive FOR IMMEDIATE RELEASE
Tel: 480/220-7204
Email: bthomas@blackboxinteractive.com
Summary - BlackBox Interactive provides exposure through its games, web site and customer communications for increasing awareness of, and donations to Road 2 Recovery.
Phoeniz, Ariz. – June 6, 2011 – BlackBox Interactive, the leader in development of video games and mobile applications in action sports, has partnered with Road 2 Recovery. Inspired by Jimmy Button, who became paralyzed in a motocross accident in 2000, Road 2 Recovery is a non-profit organization with a mission to provide financial and emotional assistance to athletes and families with similar injuries.
“We will utilize our subscriber network of more than 25 million users for increasing awareness of Road 2 Recovery,” said Richard Cassey, President of BlackBox Interactive. “By including the non-profit organization in our games, Road 2 Recovery will be exposed to players worldwide through mobile marketing.”
BlackBox Interactive will utilize its dynamic advertising server for including Road 2 Recovery in all of its action sports and racing-related games. Promotion screens will contain hyperlinks to Road 2 Recovery’s web site for additional information and for allowing visitors to make donations directly from their mobile device. BlackBox Interactive will also include Road 2 Recovery on its consumer-facing web site, YourRealRewards.com, as well as on its corporate site as a proud partner.
“Our goal is to utilize a platform with a highly captive audience for creating as much awareness as possible of Road 2 Recovery’s mission,” said Anita Button, Director of Operations for Road 2 Recovery. “Through BlackBox Interactive’s mobile games, we can gain substantial momentum among an audience of action sports fans.”
The partnership will be made ‘official’ in June 2011 when Road 2 Recovery has full exposure in all of BlackBox Interactive’s action sports and racing-related games.
About BlackBox Interactive
BlackBox Interactive is a digital media company that provides branded video games and mobile applications with innovative solutions to connect with customers through mobile technology. The Phoenix-based media company creates customized interactive digital experiences through video games, mobile applications, dynamic advertising and their proprietary Real Rewards platform. The company recently released Real Rewards in 2XL Games’ ATV Offroad Lite, presented by World of Powersports and 2XL Games’ TROPHYLIGHT RALLY.
About Road 2 Recovery
The Road 2 Recovery Foundation is dedicated to helping professional AMA licensed professional motocross/supercross members with financial assistance if they sustain career-ending injuries as well as providing motivational, emotional, and spiritual support to these individuals and their families. The goal of Road 2 Recovery is be to become large enough to completely provide for a rider for the duration of their life if they are unable to ever generate revenue again. The Road 2 Recovery is out there to make the sport a better safer place.
Tel: 480/220-7204
Email: bthomas@blackboxinteractive.com
BlackBox Interactive Partners with Road 2 Recovery for Increasing
Awareness of a Worthwhile Cause
Awareness of a Worthwhile Cause
BlackBox Interactive has partnered with Road 2 Recovery for generating awareness of this cause among its 25 million+ mobile game subscribers as well as through its other communication channels.
Summary - BlackBox Interactive provides exposure through its games, web site and customer communications for increasing awareness of, and donations to Road 2 Recovery.
Phoeniz, Ariz. – June 6, 2011 – BlackBox Interactive, the leader in development of video games and mobile applications in action sports, has partnered with Road 2 Recovery. Inspired by Jimmy Button, who became paralyzed in a motocross accident in 2000, Road 2 Recovery is a non-profit organization with a mission to provide financial and emotional assistance to athletes and families with similar injuries.
“We will utilize our subscriber network of more than 25 million users for increasing awareness of Road 2 Recovery,” said Richard Cassey, President of BlackBox Interactive. “By including the non-profit organization in our games, Road 2 Recovery will be exposed to players worldwide through mobile marketing.”
BlackBox Interactive will utilize its dynamic advertising server for including Road 2 Recovery in all of its action sports and racing-related games. Promotion screens will contain hyperlinks to Road 2 Recovery’s web site for additional information and for allowing visitors to make donations directly from their mobile device. BlackBox Interactive will also include Road 2 Recovery on its consumer-facing web site, YourRealRewards.com, as well as on its corporate site as a proud partner.
“Our goal is to utilize a platform with a highly captive audience for creating as much awareness as possible of Road 2 Recovery’s mission,” said Anita Button, Director of Operations for Road 2 Recovery. “Through BlackBox Interactive’s mobile games, we can gain substantial momentum among an audience of action sports fans.”
The partnership will be made ‘official’ in June 2011 when Road 2 Recovery has full exposure in all of BlackBox Interactive’s action sports and racing-related games.
About BlackBox Interactive
BlackBox Interactive is a digital media company that provides branded video games and mobile applications with innovative solutions to connect with customers through mobile technology. The Phoenix-based media company creates customized interactive digital experiences through video games, mobile applications, dynamic advertising and their proprietary Real Rewards platform. The company recently released Real Rewards in 2XL Games’ ATV Offroad Lite, presented by World of Powersports and 2XL Games’ TROPHYLIGHT RALLY.
About Road 2 Recovery
The Road 2 Recovery Foundation is dedicated to helping professional AMA licensed professional motocross/supercross members with financial assistance if they sustain career-ending injuries as well as providing motivational, emotional, and spiritual support to these individuals and their families. The goal of Road 2 Recovery is be to become large enough to completely provide for a rider for the duration of their life if they are unable to ever generate revenue again. The Road 2 Recovery is out there to make the sport a better safer place.
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