The AMA is a multi million dollar company. Are you saying that they should contract with a company for IT work that they need done? Come on, they have many IT needs just like any other company. As for the media consulting, probably legit too. In my opinion, everyone that rides a motorcycle should pay AMA dues for one reason alone......their government affairs department. The AMA have lobbyist in Washington fighting MANY motorcyclist battles n everything from kids and dirt bikes, land use battles, noise, highway funds, anti motorcycle laws, etc etc etc. Can anyone name another organization battling for motorcyclist rights in Washington like the AMA does. Like them for their sancitioning of racing or not.....they do ALOT for anyone that rides a motorcycle.