No, I don’t think they care. There is a “limited-unlimited” amount of slots for ambassadors. They’re put in place for marketability. And as such if the market warrants two brand ambassadors, manufacturers will produce two.
These ambassadors have to be nostalgic. MC, RC,JS7, Reed, dungey villopoto, Pastrana. Cant think of many more than can slide into those positions. They’re known to people that have no idea about motocross.
Ever have someone ask you about a t shirt !? Oh do you race ? They respond with Yea ricky Carmicaels or bubba Stewart! And then you’re thinking To yourself “oh brother here we go” and three sentences later either them or their cousin has a sponsor and their pro card.....blah blah.
But that’s marketabikity. Guys that just spew off those two names because of t shirt will more than likely go out and buy the brand that JS7 and RC are associated with if they spend the money. At the least they’ll buy a t shirt with the pros name on it and advertise for free.....nobody is buying a husky 2 stroke that doesn’t already have an immense love for motocross because gared Steinke is on one....he’s an awesome dude but never will be able to be a brand ambassador.