For one, i love KTMs unique engineering that sets them apart from the competition. When you work on em you see...they do things a LITTLE different then the japs and they make things either a little easier to work on or tear apart etc or a little more reliable or protected etc. I LOVE my KTM but not only that....KTM has made their brand into a cult...or made an identity out of their bikes. What I mean by this "brand experience" is that have FULL lines of KTM Powerparts and Powerwear... No other brand makes their own stock AND aftermarket line of high quality and tricked out parts. None of the jap brands have full lines of gear, shirts, accessories such as umbrellas, bracelets, wallets, pet accessories, home decor, etc etc. I go into my local KTM dealer to pic up parts and usually walk out with something new every time, whether it be a hoody, shirt, umbrella, powerballance bracelet, banner/flag, decals for my truck, etc etc etc! i forget what other apparel or accessories ive purchased lol but I love representing KTM!